Snapchat is a photo messaging and multimedia mobile application created by former students of Stanford University Evan Spiegel, Bobby Murphy, and Reggie Brown. It was released in 2011 to share pictures via private messages termed as “Snaps”, with having the unique feature it allows users to view snaps for a specified period of time before becoming inaccessible.The most significant feature of Snapchat is to create multimedia messages which consist of photo or a short video that can successfully be edited with miraculous and exciting filters, text and stickers.
Snapchat Facts and Stats:
1. Snapchat video views are now greater than Facebook
Snapchat has 10 billion video views per day that is remarkably 2 billion more than Facebook video views that is about 8 billion.
2. Snapchat claims more users than Twitter:
The messaging and multimedia mobile application has an estimated up to 150 million people who use Snapchat application. Which is more than the Twitter which has 140 million active users.
3. Snapchat is now Worth of $25 Billion:
Snapchat has forecast its revenue of up to $1 billion for 2017, according to the Journal.It has current value of $25 billion approximately.
4.Ads views on Snapchat is up to Million Times per day:
Snapchat has ads view about 500,000 to a million times per day.
5. Snapchat has occupied 60% of all smartphone users:
According to the report about 60% of all Smartphone users are now on Snapchat. As per the Forbes report, 37% of Snapchat’s users are between the age group of 18 to 24 years, and over 60% of U.S.13- to 38-year-old’s are Snapchat users.