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Microsoft is going to challenge Google Maps !!

Microsoft has started partnership with several leaders in mapping technologies such as TomTom, HERE and Esri to improve their location-based services.

This is a challenge to Google Maps, as HERE Maps used by Microsoft is considered more convenient.Microsoft was joined by these giants at their technology center in Detroit,to share their goals of pioneering intelligent location-based services across Microsoft services and technologies.

Kevin Dallas, Vice President of Business Development Microsoft, said,“The journey starts with an ecosystem that leverages the heritage and first-class expertise and technologies of our partners.Location is essential in understanding the world around us, and making sense of complex location data has enormous potential to transform lives, cities and industries,”

Agreements with TomTom:

Microsoft and TomTom agreed to integrate location-based services into Microsoft Azure to make it easier for developers to decelop and manage enterprise, mobiles, and web applications.

Collaboration with HERE extended:

Microsoft announced to extend collaboration with HERE, it is a longtime partner that powers location data in many of its services including Bing, Cortana, Windows and Office.

Agreement with Esri previewed:

Esri is a market leader in geographic information system (GIS) technology that has its ArcGIS products integrated into many applications and services of Microsoft company.

Microsoft said that location data is not limited to roads and destinations, but can help quantify the physical world and bring sweeping geographic change over time.

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